Issue Title
Vol 26, No 3 (2021) ANALISIS PROSES KEPUTUSAN PEMBELIAN ONLINE PADA SHOPEE MALL INDONESIA Abstract  PDF
Mohammad Sofyan, Novianita Rulandari, Yunita Sari
Vol 29, No 2 (2024) PENGARUH KUALITAS PRODUK, BUDAYA, PROMOSI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN OBAT HERBAL Abstract  PDF
Cindy Adherizkia, Ditiya Himawati
Vol 25, No 2 (2020) PENGARUH CUSTOMER SERVICE, LOCATION, STORE DESIGN, DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Abstract  PDF
Dandy Kurnia
Vol 27, No 3 (2022) PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CHATIME PADA MAHASISWA UNIVERSITAS GUNADARMA Abstract  PDF
Nurul Hidayah
Vol 25, No 3 (2020) PENGARUH DIFERENSIASI PRODUK, EKUITAS MEREK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ELEKTRONIK KOREA SELATAN Abstract  PDF
Indah Jauhari
Vol 29, No 1 (2024) PENGARUH BRAND AWARENESS, SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SECARA ONLINE DI KALANGAN REMAJA Abstract  PDF
Humiras Simanjuntak, Iman Murtono Soenhandji, Christera Kuswahyu Indira
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