Vol. 31 No. 2 (2026)

Articles

• PRICE DISCOUNT VERSUS FREE SHIPPING: COMPARING PROMOTIONAL EFFECTIVENESS AMONG GENERATION Z TIKTOK SHOP USERS

  Ari Raharjo, Tety Elida, Keysha Fatiha Fausyam, Zahra Orchidiella Hanum (Author)

  124-140

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• MODELING REGIONAL COMMODITY PRICE VOLATILITY IN EAST JAVA

  Sugeng Hariadi, Mela Yunita (Author)

  141-166

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• SERVICES MARKETING: AN INNOVATIVE APPROACH

  Ziyayeva M. M., Abdurashidova Nigora Alisherovna (Author)

  167-179

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• ENHANCING REAL ESTATE FEASIBILITY STUDIES WITH MULTI-CRITERIA AND RISK ANALYSIS TOOLS

  Jason Lim, Firman Sarifudin, Elia Oey (Author)

  180-199

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• CUSTOMER SATISFACTION WITH BUS RAPID TRANSIT (BRT) SERVICES: THE ROLE OF PRICE PERCEPTION, TRUST, AND SERVICE QUALITY

  Dani Ahmad Sholeh, Supiani (Author)

  200-213

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• THE ISLAMIC SUSTAINABLE GLOBAL TRADE ECOSYSTEM MODEL (ISGTEM): INTEGRATING HALAL GOVERNANCE, ISLAMIC FINANCE, DIGITAL TRADE, AND MAQASID-BASED SUSTAINABILITY

  Yusup Akhmad, Rabiatul Adwiyah, Marsya Azizah Al-Ghanni, Dewi Nurhasanah (Author)

  214-230

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• MSME Business Facilitation through QRIS, Google Maps, and Product Catalogues: A Maqashid Syariah Perspective

  Neila Putri Shofiyana, Ariful Helmi Junaidi, Lukman Hakim, Laita Kasififi Duriyatul Suryani, Rizqi Fajar Rahmawati (Author)

  231-243

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