CUSTOMER SATISFACTION WITH BUS RAPID TRANSIT (BRT) SERVICES: THE ROLE OF PRICE PERCEPTION, TRUST, AND SERVICE QUALITY

Dani Ahmad Sholeh; Supiani

doi:10.35760/eb.2026.v31i2.666

Authors

Dani Ahmad Sholeh Gunadarma University Author
Supiani Gunadarma University Author

DOI:

https://doi.org/10.35760/eb.2026.v31i2.666

Keywords:

Price Perception, Trust, Service Quality, Customer Satisfaction

Abstract

This study aims to determine the influence of price perception, trust, and service quality on Transjakarta customer satisfaction.

The type of data used in this study is quantitative. The analytical methods used in this study are validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, T-test, F-test, and coefficient of determination. The data in this study used a questionnaire instrument and valid data collected were 100 respondents. The sampling method used a probability sampling technique with a purposive sampling method. The testing tool used was SPSS.

The results of the study indicate that the variables of price perception and trust partially have a significant influence on customer satisfaction, while the variable of service quality partially has no significant influence on customer satisfaction. The results also show that the variables of price perception, trust, and service quality simultaneously have a significant influence on customer satisfaction.

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