Vol 31 No 1 (2026)

Articles

• ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION?

  Keni Keni, Nicholas Wilson (Penulis)

  1-22

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• MAPPING GREEN PERFORMANCE INDICATORS IN SMALL AND MEDIUM ENTERPRISES (SMES): A LITERATURE-BASED EXPLORATION OF GREEN SUPPLY CHAIN PRACTICES

  Gusti Ayu Made Hanny Dian Savitri, Diyah Ratna Fauziana, Erni Ernawati (Penulis)

  23-38

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• DO RELIGIOSITY AND ANIMOSITY MATTER? THE ROLE OF BRAND LOYALTY IN SHAPING REPURCHASE INTENTION DURING F&B BOYCOTTS

  Alva Putri Yevitayani, Nanda Alifia Putri (Penulis)

  39-57

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• ANALYSIS OF DETERMINANTS OF THE ENVIRONMENTAL QUALITY INDEX IN SIX PROVINCES OF JAVA ISLAND

  Millatul Khoiriyah, Anik Sri Widawati (Penulis)

  58-75

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• THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA

  Sherly Della Permatasari, Acep Samsudin (Penulis)

  76-89

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• E-WALLET PERCEIVED EASE OF USE, SELF-CONTROL, AND FINANCIAL MANAGEMENT AMONG GENERATION Z ENTREPRENEURS WITH DIGITAL FINANCIAL LITERACY AS A MODERATING VARIABLE IN MALANG CITY

  ach fuadi habibi, Mardiana (Penulis)

  90-108

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• THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE

  Shulha Afifah Azzahra, Ditiya Himawati, Septi Mariani Tis’a Ramadhani, Lies Handrijaningsih (Penulis)

  109-123

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