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Gunadarma
BAAK Gunadarma
Ejournal Gunadarma
Jurnal Ilmiah Ekonomi Bisnis
Akreditasi Nomor: 28/E/KPT/2019
p-ISSN: 0853-862X, e-ISSN: 2089-8002
ekbis@gunadarma.ac.id
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Keywords
Accounting Information System
CAR
DER
Financial Performance
Firm Size
Good Corporate Governance
Harga Saham
Inflasi
Kepercayaan
Kepuasan
Keputusan Pembelian
LDR
Leverage
NIM
NPL
Profitabilitas
Profitability
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ROE
Sales Growth
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Author Details
Fauzan, Muhammad Rizki, Telkom University, Indonesia
Vol 29, No 1 (2024)
- Article
PENGARUH SALES PROMOTION DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING
Abstract
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