Sari, Nia Yusnia, Fakultas Ekonomi Universitas Gunadarma, Indonesia

• Vol 25, No 1 (2020) - Article
  THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER)
  Abstract  PDF