Vol 31 No 2 (2026)

Articles

• PRICE DISCOUNT VERSUS FREE SHIPPING: COMPARING PROMOTIONAL EFFECTIVENESS AMONG GENERATION Z TIKTOK SHOP USERS

  Ari Raharjo, Tety Elida, Keysha Fatiha Fausyam, Zahra Orchidiella Hanum (Penulis)

  124-140

  • PDF (Inggris)