Vol 31 No 1 (2026)

Articles

• ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION?

  Keni Keni, Nicholas Wilson (Penulis)

  1-22

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• MAPPING GREEN PERFORMANCE INDICATORS IN SMALL AND MEDIUM ENTERPRISES (SMES): A LITERATURE-BASED EXPLORATION OF GREEN SUPPLY CHAIN PRACTICES

  Gusti Ayu Made Hanny Dian Savitri, Diyah Ratna Fauziana, Erni Ernawati (Penulis)

  23-38

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• DO RELIGIOSITY AND ANIMOSITY MATTER? THE ROLE OF BRAND LOYALTY IN SHAPING REPURCHASE INTENTION DURING F&B BOYCOTTS

  Alva Putri Yevitayani, Nanda Alifia Putri (Penulis)

  39-57

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• ANALYSIS OF DETERMINANTS OF THE ENVIRONMENTAL QUALITY INDEX IN SIX PROVINCES OF JAVA ISLAND

  Millatul Khoiriyah, Anik Sri Widawati (Penulis)

  58-75

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