A SEMIOTIC ANALYSIS IN MUSIC VIDEO OF BLANK SPACE BY TAYLOR SWIFT

Indriani Oktavyanthi
English Department, Faculty of Letters and Culture, Universitas Gunadarma
Indonesia
Muh Kholiq
English Department, Faculty of Letters and Culture, Universitas Gunadarma
Indonesia

Abstract

Music video has a signs and different meaning. This research aims to know the signs used and to find out denotation and connotation meaning in the music video of  Blank Space by Taylor Swift. The method used in analysis this music video is qualitative. The results obtained from this research are the semiotic signs found namely visual signs, verbal signs in song lyrics, denotation and connotation meaning.

Keywords
Connotation, Denotation, Music Video, Semiotic
References

Chandler, D. (2007). The Basics Semiotics Second Edition. USA and Canada: Routlledge.

Hjelmslev,L. (1961). Prolegemana to a Theory of language. Madison: University of Wisconsin Press.

Peirce, Ch. (1931). Collected Papers. Cambridge: Harvard University Press.

Satya, D. A. (2018). A Semiotic Analysis in Music Video of Naughty Boy's La La La . Department Of English Faculty Of Cultural Studies University Of Sumatera Utara Medan.

Youtube. (2014). Blank Space - Taylor Swift. Retrieved from https://www.youtube.com/watch?v=e-ORhEE9VVg. http://planetinfocus.org/wp-content/uploads/2015/08/CAMERA-SHOTS.pdf

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