Pemaknaan Generasi Z Terhadap Representasi Konten Hubungan Ideal Dalam Platform Tiktok

Melita Ayu Caesari; Devi Purnamasari

doi:10.35760/mkm.2026.v10i1.451

Authors

Melita Ayu Caesari Universitas Dian Nuswantoro Author
Devi Purnamasari Universitas Dian Nuswantoro Author

DOI:

https://doi.org/10.35760/mkm.2026.v10i1.451

Keywords:

digital media, generation z, relationship goals, representation, social comparison

Abstract

This study examines how generation z interprets the representation of "relationship goals" content on the TikTok platform. TikTok has become an influential space for digital visualization, shaping new social standards and romantic ideals among young users. Using Stuart Hall's Reception Analysis approach and Leon Festinger's Social Comparison Theory, this research explores the dynamic encoding-decoding process when gen z users interact with aesthetic romance content. In-depth interviews and digital participant observations were conducted over three months with six active female gen z TikTok users who are in relationships. The results indicate that visual exposure to idealized relationships prompts social comparison mechanisms, shifting real-world expectations and relationship satisfaction. The interpretation patterns reveal a dominant-hegemonic alignment where users internalize these aesthetic benchmarks as the normative blueprint for modern romance, while also highlighting the psychological pressures of conforming to digital perfection.

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