Shulha Afifah Azzahra, Ditiya Himawati, Septi Mariani Tis’a Ramadhani, Lies Handrijaningsih. THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE. eb [Internet]. 10 Mei 2026 [dikutip 21 Juli 2026];31(1):109-23. Tersedia pada: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/194