THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE. eb [Internet]. 10 Mei 2026 [dikutip 16 Mei 2026];31(1):109-23. Tersedia pada: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/194