THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE. Jurnal Ilmiah Ekonomi Bisnis, [S. l.], v. 31, n. 1, p. 109–123, 2026. DOI: 10.35760/eb.2026.v31i1.194. Disponível em: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/194. Acesso em: 16 mei. 2026.