THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE. eb [Internet]. 2026 May 10 [cited 2026 May 16];31(1):109-23. Available from: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/194