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JURNAL ILMIAH EKONOMI BISNIS

ANALYSIS OF THE CULTURAL FACTORS IMPACTS ON THE DEVELOPMENT OF ENTREPRENEURSHIP The Case Study of Garut District

Rida Zuraida, Abdullah Ramdhani, Abdusy Syakur Amin

Abstract

Entrepreneurship has been recognized as an important characteristics for the society to
accelerate the advancement of their quality of life. Various aspects were identified have
significant impact on the development of entrepreneurship such as education, age,
culture, etc .In rural area where the population has rather similar low education level,
the research tends to focuses on the impact of the culturel aspects on the
entrepreneurship will be more appropriate. The research was conducted in the Cilawu
and Bayongbong areas which are located in Garut District. 24 respondents which are
residents of those areas were withdrawn to fullfill the distributed questionnaire. The
research applied Four of Hoffstede’s cultural dimensions to describe inter-culturally
comparable aspects, namely (1) individualism vs. collectivism;(2) masculinity vs.
Femininit;(3) avoidance of uncertainty, and (4) life orientation on a long term. Research
results indicate various differences in the dimensions of avoidance of uncertainty and
orientation on a long term. The Cilawu respondents are stronger in avoidance of
uncertainty and weaker in long term orientation compared with the Bayongbong
respondents. The difference may be caused by natural conditions and number of
religious school at each district, thinking pattern, motivation and life goals of both
communities. To enable continuous growth of entrepreneurship in both districts, the role
of the regional government of the Garut regency is needed to create a conducive sociocultural
environment by observing the cultural aspects which have the potential of
creating the trend of entrepreneurship in each district.

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