CONTENT ANALYSIS AND SOCIAL NETWORK ANALYSIS: A TWO-PHASE METHODOLOGY IN OBTAINING FUNDAMENTAL CONCEPTS OF COOPETITION

Abstract

This study introduces a two-phase methodology in obtaining fundamental concepts
from literature. Content analysis performed in the first phase leads to the most
frequent concepts scholars used in scrutinizing a theme. Social network analysis in the
second phase results a network of the relationships between concepts and examines
the importance of every concept in the network. To elucidate the advantage of the
methodology, the study applies the methodology on Coopetition – to cooperate and
compete simultaneously – literature. Ten most frequent concepts occur in the
coopetition literature are: Competition, Cooperation, Coopetition, Knowledge,
Market, Network, Relationships, Resources, Strategy and Value. Under the social
network analysis terms, the importance of every concept in the network is denoted in
degree, closeness and betweenness centrality measures. Ranging from the most
important concepts to the least are Relationships, Strategy, Resources, Competition,
Cooperation, Coopetition, Market, Network, Value and Knowledge