STRATEGI KEUNGGULAN BERSAING UMKM BROWNMIX: INTEGRASI MEDIA SOSIAL DAN INOVASI PRODUK DALAM STUDI DESKRIPTIF
Universitas Dinamika Bangsa
Indonesia
Universitas Dinamika Bangsa
Indonesia
Universitas Dinamika Bangsa
Indonesia
Universitas Dinamika Bangsa
Indonesia
Universitas Jambi
Indonesia
Abstract
Penelitian ini mengungkap bagaimana media sosial dan inovasi produk menjadi kunci keunggulan bersaing bagi UMKM Brownmix. Dengan metode deskriptif, studi ini menggali pemanfaatan media sosial untuk pemasaran dan promosi, serta efek inovasi produk dalam diferensiasi pasar. Fokus khusus diberikan pada strategi media sosial Brownmix dalam menggaet audiens lebih luas, serta bagaimana inovasi produknya, termasuk ice cheesecake, memperkaya nilai tambah bisnis. Hasilnya menunjukkan kualitas produk superior, penggunaan efektif media sosial dalam branding, dan pelayanan pelanggan yang memuaskan, semua berkontribusi pada posisi kompetitif Brownmix di pasar.
Keywords
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Profil Dosen: Dr. Drs. Syahmardi Yacob, MBA
Google Scholar : Dr. Drs. Syahmardi Yacob, MBA
Scopus : Dr. Drs. Syahmardi Yacob, MBA
