ICT ADOPTION WITHIN MSMES USING TECHNOLOGY ACCEPTANCE MODEL

Deboner H. H. Siregar, Dharma Tintri Ediraras, Pandam Rukmi Wulandari

Abstract

The general objective of this study is to give a real portrait of ICT adoption in Micro,
Small and Medium Enterprises (MSMEs) in Depok and Qingdao on 2011 by using
Technology Acceptance Method (TAM) approach. This research is using primary data
by distributing questionnaire and surveying the MSMEs directly. This research consist
of 7 MSMEs from Qingdao and 46 MSMEs from Depok. There are perceived ease of ICT
use-PEOU, perceived usefulness of ICT-PU, user attitude towards ICT-AT, strategic
value of ICT-SV and acceptance towards ICT-ACC and all variables taken from the
previous research. Path analysis and Independent sample T-test performed in this
research to analyze the data and the result is PU is the key factor of MSMEs to adopt
ICT and the ICT adoption within MSMEs in Qingdao is better than MSMEs in Depok.

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