SOCIAL COMPARISON SEBAGAI MODERATOR INTENSITAS PENGGUNAAN INSTAGRAM DENGAN SELF-ESTEEM
Abstract
Instagram social media is one of the media that is widely used to carry out social comparisons with other Instagram social media users which can then affect self-esteem. This study aims to determine the relationship between the intensity of Instagram use and self-esteem with social comparison moderators in emerging adulthood. Selection of participants using a quota sampling technique. This research involved 288 students at university "X" with an age range of 18-27 years, male and female, and Instagram social media users. The research data was collected using the Rosenberg self-esteem scale questionnaire, Instagram intensity scale, and The Iowa Netherlands Comparison Orientation Measure. The study used a correlational design using multiple regression analysis with a moderator. The findings of this study indicate that the intensity of using Instagram and social comparison simultaneously can affect self-esteem but in a low category. Social comparison has also not been proven to act as a moderator variable.
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