EFEKTIVITAS VIDEO YOUTUBE “WONDERFUL INDONESIA: A VISUAL JOURNEY” SEBAGAI SARANA PROMOSI PARIWISATA INDONESIA
Universitas Padjadjaran
Indonesia
Universitas Padjadjaran
Indonesia
Universitas Padjadjaran
Indonesia
Abstract
Industri pariwisata kini tengah dihadapkan dengan tantangan zaman dengan hadirnya konsep Tourism 4.0 yang mengharuskan Indonesia berbenah diri dalam menghadapi konsep tersebut. Lahirnya tren Tourism 4.0 telah mengubah keseluruhan siklus ekosistem kepariwisataan, termasuk menjadi penyebab bergesernya budaya siber wisatawan yang salah satu contohnya bisa dilihat pada perubahan proses pengambilan keputusan berwisata orang-orang di era ini, dimana orang-orang menjadikan media sosial sebagai sumber rujukan dalam menetapkan destinasi wisata mereka. Kolom komentar di YouTube kadang-kadang menjadi sebuah review bagi siapapun yang membacanya, dikarenakan orang-orang menuliskan pendapat ataupun pengalaman mereka terkait konten disana. Hal ini membuat YouTube memungkinakan untuk menjadi sarana promosi termasuk didalamnya promosi destinasi pariwisata. Penelitian ini di buat dengan tujuan untuk mencari tahu sejauh mana efektifitas video yang diunggah di YouTube sebagai sarana untuk mempromosikan destinasi pariwisata Indonesia.
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References
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