THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE. eb [Internet]. 31 Desember 2025 [dikutip 1 Maret 2026];30(3):421-36. Tersedia pada: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/18