THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA. eb [Internet]. 27 April 2026 [dikutip 28 April 2026];31(1):76-89. Tersedia pada: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/178