RAHARJO, Ari; ELIDA, Tety; FAUSYAM, Keysha Fatiha; HANUM, Zahra Orchidiella. PRICE DISCOUNT VERSUS FREE SHIPPING: COMPARING PROMOTIONAL EFFECTIVENESS AMONG GENERATION Z TIKTOK SHOP USERS. Jurnal Ilmiah Ekonomi Bisnis, [S. l.], v. 31, n. 2, p. 124–140, 2026. DOI: 10.35760/eb.2026.v31i2.521. Disponível em: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/521. Acesso em: 28 jul. 2026.