RIZKALEFATEHANIA, Youcha; SUSILOWATI, Fitri; SUMARMI, Saptaningsih. PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH ANTARA CELEBRITY ENDORSER, CITRA MEREK, DAN ONLINE CUSTOMER REVIEW TERHADAP NIAT BELI GENERASI Z. Jurnal Ilmiah Ekonomi Bisnis, [S. l.], v. 30, n. 2, p. 342–362, 2025. DOI: 10.35760/eb.2025.v30i2.13645. Disponível em: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/406. Acesso em: 17 jun. 2026.