THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA. Jurnal Ilmiah Ekonomi Bisnis, [S. l.], v. 31, n. 1, p. 76–89, 2026. DOI: 10.35760/eb.2026.v31i1.178. Disponível em: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/178. Acesso em: 28 apr. 2026.