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2026. THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE. Jurnal Ilmiah Ekonomi Bisnis. 31, 1 (Mei 2026), 109–123. DOI:https://doi.org/10.35760/eb.2026.v31i1.194.