Permatasari, S.D. dan Samsudin, A. 2026. THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA. Jurnal Ilmiah Ekonomi Bisnis. 31, 1 (Apr 2026), 76–89. DOI:https://doi.org/10.35760/eb.2026.v31i1.178.