Jurnal Ilmiah Ekonomi Bisnis diterbitkan secara berkala tiga kali dalam setahun, yaitu pada bulan April, Agustus, dan Desember. Jurnal ini memuat artikel ilmiah hasil penelitian di bidang ekonomi dan bisnis yang meliputi manajemen, akuntansi, perbankan, asuransi, pemasaran, dan koperasi, yang ditulis dalam bahasa Inggris. Jurnal ini diterbitkan oleh Bagian Publikasi Universitas Gunadarma. Jurnal Ilmiah Ekonomi Bisnis telah terakreditasi Peringkat 3 (SINTA 3) oleh RISTEKDIKTI.
SERVICES MARKETING: AN INNOVATIVE APPROACH
Although the SERVQUAL framework remains a cornerstone for measuring perceived service quality, current research often treats operational service evaluation and strategic marketing management as separate domains. This study aims to bridge this conceptual gap by developing an integrated service marketing framework that unifies the five core dimensions of SERVQUAL with the 7P marketing mix. Adopting a qualitative Systematic Literature Review (SLR) and thematic synthesis approach, this study analyzes foundational service marketing literature alongside contemporary empirical research on digital transformation, customer touchpoints, and service innovation. The thematic synthesis reveals that SERVQUAL and the 7P mix function as complementary, multi-level mechanisms. SERVQUAL serves as an operational diagnostic tool for measuring customer perceptions, whereas the 7P framework provides the organizational infrastructure needed to design and deliver service value. Furthermore, customer satisfaction acts as a strategic mediator connecting operational performance and marketing capabilities to organizational loyalty and competitiveness. Theoretically, this study unifies service quality evaluation theory and strategic marketing planning into a single conceptual model. Practically, it offers actionable guidance for managers to align operational indicators (reliability, responsiveness, assurance, empathy, and physical evidence) with the 7P marketing mix elements to optimize customer experiences in the digital age. This article presents a fresh perspective by systematically integrating SERVQUAL and the 7P mix amidst the dynamics of digital transformation, advancing toward a truly integrated framework for service marketing innovation.
Copyright (c) 2026 Jurnal Ilmiah Ekonomi Bisnis https://creativecommons.org/licenses/by/4.0
PRICE DISCOUNT VERSUS FREE SHIPPING: COMPARING PROMOTIONAL EFFECTIVENESS AMONG GENERATION Z TIKTOK SHOP USERS
This study examines the effects of price discounts and free shipping on the purchase intention of Generation Z consumers using TikTok Shop in Indonesia. It also compares the relative effectiveness of these two promotional strategies in stimulating purchase intention within a social commerce environment. A quantitative explanatory research design was employed. Data were collected through an online questionnaire administered to Generation Z TikTok Shop users selected using purposive sampling. The research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with RStudio. The measurement model was evaluated through validity and reliability tests, while the structural model was assessed using path coefficients, bootstrapping, effect sizes, and comparative analysis.The results reveal that both price discounts and free shipping have positive and significant effects on purchase intention. However, free shipping demonstrates a stronger influence than price discounts, indicating that eliminating shipping costs is more effective in reducing consumers’ psychological barriers during the purchasing process. The findings suggest that minimizing transaction friction is more influential than conventional price reductions in encouraging purchase intention among Generation Z consumers. This study extends the social commerce literature by directly comparing the effectiveness of price discounts and free shipping within a single analytical model.
DAMPAK KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PENGGUNA MOBILE BANKING DENGAN KEPUASAN SEBAGAI VARIABEL PEMODERASI
Dengan kepuasan sebagai elemen moderasi, tujuan dari penelitian ini adalah untuk memeriksa dan memahami bagaimana loyalitas pelanggan di antara pelanggan mobile banking dipengaruhi oleh kualitas layanan dan kepercayaan. Tema ini dipilih karena adanya perkembangan teknologi informasi yang berdampak pada layanan perbankan, khususnya perbankan elektronik. 125 orang secara langsung diberikan kuesioner untuk diisi guna pengumpulan data. Teknik pengambilan sampel menggunakan metode non-probabilitas. Sebelum analisis, kualitas kuesioner diperiksa menggunakan uji validitas dan reliabilitas, dan kesesuaian distribusi data penelitian diperiksa menggunakan uji asumsi tradisional. Analisis dilakukan menggunakan pemodelan regresi berganda dan uji moderasi (MRA), kemudian dilanjutkan dengan konfirmasi model meliputi pengujian hipotesis menggunakan analisis uji-t, uji-F, dan koefisien determinasi (R2). Temuan studi menunjukkan bahwa loyalitas pelanggan di antara nasabah mobile banking secara langsung dipengaruhi oleh kualitas layanan dan kepercayaan. Lebih lanjut, sebagai faktor moderator, kepuasan telah terbukti meningkatkan dampak kepercayaan dan kualitas layanan terhadap loyalitas.
DARI TOKO FISIK KE LAYAR DIGITAL: PERAN SHOWROOMING DALAM MEMBANGUN EMOSI BERBELANJA KONSUMEN PADA PRODUK KECANTIKAN
Di era modern kemajuan teknologi, khususnya internet, telah mengubah cara individu menjalankan aktivitas pribadi maupun bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh pencarian kemudahan, pencarian keberagaman, showrooming terhadap emosi berbelanja. Populasi dalam penelitian ini adalah masyarakat Indonesia yang pernah melakukan pembelian produk kecantikan dan perawatan kulit secara online. Pengambilan sampel dilakukan menggunakan teknik purposive sampling, dengan jumlah responden sebanyak 288 orang. Pada penelitian ini, pendekatan kuantitatif diterapkan untuk mengolah data yang telah dikumpulkan dengan penyebaran kuesioner online melalui survey. Analisis dilakukan menggunakan perangkat lunak SmartPLS guna menguji validitas serta reliabilitas hubungan antarvariabel. Hasil penelitian menunjukkan bahwa pencarian kemudahan dan pencarian keberagaman berpengaruh positif dan signifikan terhadap showrooming. Temuan lainnya menunjukkan bahwa showrooming berpengaruh positif dan signifikan terhadap emosi berbelanja, serta pencarian kemudahan dan pencarian keberagaman berpengaruh positif dan signifikan terhadap emosi berbelanja. Kontribusi pada penelitian ini memberikan dampak pada peritel untuk memaksimalkan strategi pemasaran demi mengoptimalkan pengalaman pelanggan diberbagai saluran
KETIDAKPASTIAN EKONOMI GLOBAL DAN IMPLIKASINYA TERHADAP PEREKONOMIAN SUMATERA UTARA: ANALISIS SIMULASI DAN STRATEGI KEBIJAKAN
Eskalasi ketidakpastian global dipicu oleh adanya percepatan normalisasi kebijakan moneter Amerika Serikat dan konflik geopolitik. Kombinasi faktor tersebut menimbulkan efek spillover terhadap perekonomian Indonesia, termasuk Sumatera Utara. Makalah ini membahas dampak ketidakpastian global terhadap perekonomian Sumatera Utara menggunakan pendekatan model makro simultan. Studi ini juga menggunakan simulasi untuk menganalisis efek spillover ekonomi global terhadap Sumatera utara. Estimasi dilakukan berdasarkan data deret waktu tahun 2002–2023. Hasil penelitian menunjukkan bahwa perekonomian Sumatera Utara sangat dipengaruhi oleh ketidakpastian global, terutama melalui jalur perdagangan internasional. Ekspor memiliki peran penting dalam mendorong pertumbuhan PDRB, sedangkan impor tidak signifikan. Konsumsi dan investasi cenderung stabil menghadapi ketidakpastian global, sebaliknya investasi lebih rentan terhadap perubahan Federal Fund Rate (FFR). Hasil Simulasi menunjukkan bahwa faktor eksternal seperti harga minyak, harga internasional, dan nilai tukar mempengaruhi perdagangan dan pertumbuhan. Sementara pengetatan FFR mempengaruhi konsumsi, investasi, dan pertumbuhan di Sumatra Utara.
MENGHADAPI TANTANGAN: RITEL TRADISIONAL DI TENGAH DOMINASI RITEL MODERN
Industri ritel di Indonesia terkelompok menjadi ritel modern dan tradisional yang memiliki perbedaan mencolok, baik dari segi fisik, sistem harga, modal, hingga metode pembayaran. Ritel modern berkembang pesat berkat kemajuan teknologi dan strategi pemasaran, sementara ritel tradisional mengalami penurunan akibat persaingan yang semakin ketat. Munculnya toko modern seperti Alfamart dan Indomaret di berbagai daerah, termasuk Kota Kupang, telah mengubah preferensi belanja masyarakat yang kini lebih memilih kenyamanan, pelayanan cepat, dan promo menarik dari ritel modern. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis SmartPLS, melibatkan 105 responden di Kota Kupang yang dipilih melalui teknik accidental sampling dan pengumpulan data dilakukan via Google Form dengan skala Likert 1–5. Hasil penelitian menunjukkan bahwa customer experience dan customer satisfaction berpengaruh positif dan signifikan terhadap minat beli ulang di ritel tradisional Kota Kupang, sementara customer knowledge berpengaruh positif namun tidak signifikan. Dengan mengembangkan pengetahuan yang lebih dalam tentang pelanggan, ritel dapat menciptakan pengalaman yang lebih relevan, meningkatkan loyalitas, dan pada akhirnya, mendukung pertumbuhan bisnis yang berkelanjutan.
PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH ANTARA CELEBRITY ENDORSER, CITRA MEREK, DAN ONLINE CUSTOMER REVIEW TERHADAP NIAT BELI GENERASI Z
Kehadiran TikTok Shop turut meramaikan bisnis e-commerce di Indonesia. Nivea sebagai pelaku dalam e-commerce melalui platform TikTok Shop mengembangkan berbagai strategi pemasaran digital. Strategi yang dilakukan oleh Nivea antara lain dengan meningkatkan keterlibatan celebrity endorser dalam mempromosikan produk, membangun citra merek yang positif dan online customer review dari konsumen. Beberapa strategi pemasaran digital yang dilakukan oleh Nivea apakah efektif dalam meningkatkan niat beli konsumen menjadi fokus utama dalam penelitian ini. Sampel peneltian ditentukan dengan kriteria memiliki rentang usia 17-27 tahun atau masuk dalam rentang usia Gen Z, memiliki niat untuk membeli produk Nivea melalui aplikasi TikTok Shop dan berdomisili di DIY. Berdasarkan kriteria yang telah ditetapkan terdapat 190 responden. Teknik Partial Least Square Structural Equation Modeling (PLS-SEM) digunakan peneliti sebagai alat analisis data. Hasil pengujian statistic memperlihatkan sikap konsumen dipengaruhi oleh celebrity endorser, citra merek, beserta online customer review. Niat beli diberi pengaruh positif sekaligus signifikan oleh variabel citra merek, online customer review beserta sikap konsumen. Sementara celebrity endorser tidak memengaruhi niat beli. Niat beli melalui sikap konsumen diberi pengaruh positif sekaligus signifikan oleh variabel celebrity endorser, citra merek, beserta online customer review.
FAKTOR-FAKTOR YANG MEMENGARUHI GENERASI Z DALAM MENGGUNAKAN UANG ELEKTRONIK
Untuk mendapatkan sebuah barang masyarakat harus menggunakan sistem barter sebagai salah satu sistem transaksi dalam proses jual beli. Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh literasi keuangan, literasi digital, persepsi kemudahan, persepsi manfaat dan keamanan terhadap keputusan generasi Z dalam menggunakan uang elektronik. Populasi dalam penelitian ini adalah generasi Z yang sudah menggunakan uang elektronik lebih dari satu kali. Sampel penelitian yang digunakan sebanyak 112 responden. Teknik pengambilan sampel yang digunakan adalah non-probability dengan accidental sampling. Data yang digunakan adalah data primer dengan menyebarkan kuesioner. Penelitian ini menggunakan metode analisis SmartPLS - SEM (Partial Least Squares – Structural Equation Modeling). Hasil dalam penelitian ini menunjukkan bahwa variabel literasi digital, persepsi manfaat dan keamanan memiliki pengaruh langsung terhadap keputusan generasi Z dalam menggunakan uang elektronik. Literasi keuangan dan persepsi kemudahan tidak memiliki pengaruh langsung terhadap keputusan generasi Z dalam menggunakan uang elektronik.
KETERKAITAN PERTUMBUHAN EKONOMI, JUMLAH PENDUDUK MISKIN, PENDIDIKAN DAN KESEHATAN: STUDI EMPIRIS JAWA TIMUR
Hubungan antara pertumbuhan ekonomi, jumlah penduduk miskin, pendidikan dan kesehatan menjadi indikator penting untuk menganalisis pembangun ekonomi dalam suatu bangsa. Apakah jumlah penduduk miskin, pendidikan dan kesehatan berpengaruh terhadap pertumbuhan ekonomi. Peneliti bertujuan untuk mengetahui tolak ukur dan mendiskripsikan hubungan variabel bebas jumlah penduduk miskin yang diproksikan Tingkat Lama Sekolah (TPM), pendidikan yang diproksikan Lama Harapan Sekolah (LHS), kesehatan yang diproksikan Angka Harapan Hidup (AHH) terhadap pertumbuhan ekonomi (PDRB Per Kapital). Populasi yang dimasukkan dalam penelitian kota/kab provinsi di Jawa Timur. Sampel yang digunakan 38 kota/kab dan 304 data. Model analisis data yang digunakan yaitu regresi data panel dan diperoleh hasil model yang paling sesuai dengan penelitian adalah Fixed Effect Model (FEM). Penelitian menunjukkan hasil TPM tidak berpengaruh signifikan terhadap pertumbuhan ekonomi, LHS serta AHH berpengaruh signifikan terhadap pertumbuhan ekonomi. Sedangkan, hasil uji F disimpulkan terdapat pengaruh secara simulthan variabel pertumbuhan ekonomi terhadap variabel terikat yaitu TPM, LHS dan AHH
STIMULUS FISKAL UNTUK KENDARAAN HYBRID 2025: PRIORITAS KEBIJAKAN ATAU MASIH PERLU EVALUASI?
Dengan kemajuan teknologi otomotif dan meningkatnya kesadaran masyarakat terhadap isu lingkungan, kendaraan hybrid semakin mendapat perhatian dalam industri otomotif. Penelitian ini bertujuan untuk mengevaluasi dampak ekonomi dari penerapan insentif PPnBM DTP 3% (Pajak Penjualan atas Barang Mewah Ditanggung Pemerintah) untuk kendaraan hybrid pada tahun 2025 dengan pendekatan kuantitatif deskriptif, menggunakan analisis Input-Output (IO) berdasarkan tabel IO tahun 2020 yang diterbitkan oleh Badan Pusat Statistik (BPS). Hasil analisis menunjukkan bahwa kebijakan ini berpotensi berkontribusi terhadap peningkatan total output ekonomi sebesar Rp1,24 triliun, disertai dengan peningkatan pendapatan rumah tangga sebesar Rp320,52 miliar serta potensi penciptaan lapangan kerja bagi sekitar 9.028 tenaga kerja. Selain itu, kebijakan ini juga berpotensi menambah penerimaan PPN sebesar Rp73,32 miliar. Namun, efektivitas kebijakan ini masih terbatas karena sektor yang paling terkait—yaitu perdagangan besar dan eceran serta reparasi mobil dan sepeda motor—memiliki keterkaitan yang relatif lemah dengan industri hulu dan hilir. Selain itu, sektor-sektor ini hanya menempati peringkat keempat dalam indeks kepekaan dan penyebaran. Oleh karena itu, untuk mencapai dampak ekonomi yang lebih optimal, insentif fiskal sebaiknya diprioritaskan pada sektor-sektor dengan nilai multiplier yang lebih tinggi.
Copyright (c) 2025 Jurnal Ilmiah Ekonomi Bisnis https://creativecommons.org/licenses/by/4.0
DETERMINAN KEBIJAKAN DIVIDEN PERUSAHAAN PERBANKKAN PADA INDEX LQ45
Tujuan dari penelitian ini yaitu untuk melihat bagaimana Return on Asset (ROA), Current Ratio (CR), ukuran perusahaan, dan Debt to Equity Ratio (DER) berdampak pada kebijakan dividen perusahaan perbankan yang terdaftar di Indeks LQ45 tahun 2019-2023. Penelitian ini menggunakan metode dokumentasi data sekunder dengan purposive sampling, sampelnya terdiri dari lima perusahaan. Data diolah menggunakan teknik analisis meliputi analisis statistik deskriptif, uji asumsi klasik, regresi linear berganda, uji simultan, uji parsial serta uji koefisien determinasi. Hasil studi mengindikasikan yang berpengaruh dan dominan pada kebijakan dviden hanya variabel ukuran perusahaan, meskipun ROA, CR, DER, dan ukuran perusahaan berpengaruh secara bersamaan.
LOYALITAS NASABAH BANK PERKREDITAN RAKYAT DI TANJUNGPINANG BERDASARKAN PENGALAMAN DAN KEPERCAYAAN DENGAN KEPUASAN SEBAGAI MEDIASI
Kajian ini bertujuan untuk menyelidiki kesetiaan nasabah berdasarkan pengalaman dan kepercayaan dengan kepuasan sebagai mediasi. Metodologi yang diterapkan dalam studi ini adalah pendekatan kuantitatif melalui instrumen pengumpulan data penyebaran google form yang dilakukan dalam satu waktu. Sampel ditentukan secara non-random dengan memilih responden yang mudah diakses. Sebanyak 144 orang yang dijadikan responden dalam studi ini dengan kriteria sebagai nasabah aktif pada Bank Perkreditan Rakyat (BPR) di Tanjungpinang yang telah melakukan transaksi pada tiga bulan sebelum penelitian dilakukan. Pengolahan data dalam studi ini menggunakan SmartPLS versi 4.1.0.0 Dari hasil pengolahan data, terlihat bahwa pengalaman dan kepuasan secara nyata dan positif mempengaruhi kesetiaan nasabah sedangkan kepercayaan tidak memberikan dampak pada kesetiaan, pengalaman dan kepercayaan memberikan kontribusi yang nyata dan bermanfaat pada kepuasan nasabah, Pengalaman dan kepercayaan juga berdampak pada kesetiaan melalui kepuasan nasabah sebagai perantara yang memperkuat hubungan tersebut. Hasil kajian ini memberikan implikasi bagi BPR untuk meningkatkan kualitas pengalaman, kepercayaan dan kepuasan nasabah melalui layanan yang cepat, transparan, responsif serta pendekatan yang lebih personal guna memperkuat kesetiaan nasabah.
OPTIMALISASI MARKET ORIENTATION TERHADAP DAYA SAING YANG BERKELANJUTAN PADA UMKM TANJUNG SELOR KABUPATEN BULUNGAN MELALUI ORIENTASI TEKNOLOGI
Kabupaten Bulungan di Kalimantan Utara merespon era pasar bebas dan ekonomi digital melalui Kampung UKM Digital Tanjung Selor, bertujuan untuk meningkatkan kompetensi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi tantangan teknologi dan persaingan global. Penelitian ini fokus mengenai pengaruh market orientation terhadap daya saing berkelanjutan UMKM Tanjung Selor, dengan menyoroti dampak positif langsung orientasi pasar dan orientasi teknologi. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) untuk menguji hubungan antar variabel secara simultan. Temuan tersebut menguatkan konsep bahwa peningkatan orientasi pasar, orientasi kewirausahaan, dan adopsi teknologi dapat signifikan meningkatkan keunggulan bersaing UMKM, termasuk pengaruh positif dan dominan orientasi pasar terhadap daya saing. Orientasi pelanggan dalam variabel orientasi pasar juga terbukti berpengaruh positif dan signifikan terhadap kinerja perusahaan, menegaskan pentingnya memuaskan kebutuhan pelanggan. Selain itu, orientasi pasar juga memiliki dampak positif tidak langsung terhadap daya saing melalui orientasi teknologi, memperkuat peran inovasi teknologi dalam meningkatkan daya saing UMKM. Oleh karena itu, disarankan untuk terus meningkatkan orientasi pasar, orientasi kewirausahaan, dan adopsi teknologi guna memperkuat daya saing dan keberlanjutan UMKM di masa depan.
CONFIDENCE SHOCKS IN EMERGING MARKETS AND THEIR GLOBAL CONTAGION: INSIGHTS FROM G-CUBED SIMULATIONS
The global economy has begun to recover from the global financial crisis (GFC), which occurred around 10 years ago, according to recent economic statistics. However, investor confidence has declined in a number of significant emerging markets (EMEs) due to rising interest rates in the US and ongoing trade tensions between the US and China, potentially causing contagion effects worldwide. The worldwide impacts of the financial crisis in certain important EMEs, namely Argentina, Brazil, Turkey, and Russia (ABTR), as well as its widespread impact on raising global investment and consumption risk, are examined in this paper using the G-Cubed model for G-20 nations with six sectors. According to the findings, because three distinct shocks struck at the same time in ABTR countries—where the initial shock emerged—they experience the most negative short-term effects of the confidence crisis. The cost of capital rises as a result of the capital outflow from these nations, which causes firms to disinvest or reduce their capital stock. Households across all nations are also more likely to discount future income streams as a result of their increased risk assessment, which promotes more savings and lower spending. Additionally, both developed and non-shocked emerging countries grew as a result of increased capital inflows, but their trade balances worsened due to exchange rate appreciation, which made the production decline worse.
MODELING REGIONAL COMMODITY PRICE VOLATILITY IN EAST JAVA
Commodity markets in major production regions are characterized by price volatility arising from perishability, seasonal production, and distribution constraints. While agricultural price volatility has been widely examined at the national level, evidence on regional differences across commodity groups remains limited. This study investigates the volatility dynamics of food and horticultural commodity prices across eight regions in East Java using daily price data from 2018 to 2024. Price series are transformed into logarithmic returns, and volatility is estimated using symmetric and asymmetric GARCH family models. The results reveal significant differences across both commodity groups and regions. Food commodities are consistently best represented by symmetric GARCH models, indicating that volatility is primarily driven by the magnitude of price shocks. In contrast, horticultural commodities are better explained by asymmetric GARCH models, demonstrating that both the magnitude and direction of shocks influence volatility. Horticultural commodities also exhibit greater sensitivity to new information and stronger volatility persistence than food commodities. Moreover, volatility dynamics differ substantially across regions, reflecting variations in production systems and market conditions. These findings highlight the importance of commodity specific and region-specific price stabilization policies to strengthen regional food market resilience
E-WALLET PERCEIVED EASE OF USE, SELF-CONTROL, AND FINANCIAL MANAGEMENT AMONG GENERATION Z ENTREPRENEURS WITH DIGITAL FINANCIAL LITERACY AS A MODERATING VARIABLE IN MALANG CITY
The rapid growth of financial technology has increased the adoption of digital wallets (e-wallets), particularly among Generation Z entrepreneurs. This study aims to examine the influence of perceived ease of use of e-wallets and self-control on financial management, as well as the moderating role of digital financial literacy among Generation Z entrepreneurs in Malang City. Using a quantitative approach with a survey design, data were collected from 239 respondents through questionnaires. The findings reveal that the perceived ease of use of e-wallets and self-control positively and significantly affect financial management. Digital financial literacy moderates the relationship between e-wallet ease of use and financial management, but does not moderate the relationship between self-control and financial management. These results highlight the importance of balancing financial technology utilization, self-control, and financial literacy to support effective financial management among Generation Z entrepreneurs
MAPPING GREEN PERFORMANCE INDICATORS IN SMALL AND MEDIUM ENTERPRISES (SMES): A LITERATURE-BASED EXPLORATION OF GREEN SUPPLY CHAIN PRACTICES
This study aims to systematically examine the practices of Green Supply Chain Management (GSCM) within the context of small and medium enterprises (SMEs), with a focus on green performance indicators used across various academic studies. The review employs a qualitative approach through a literature review of articles indexed in Scopus. A total of 131 articles were retrieved and through a step-by-step screening process based on relevance to the research questions, 24 articles were selected for in-depth analysis. The findings reveal that the most commonly used green performance indicators include Green HRM, Green Innovation, Environment Performance, Government Intervention Policy, Operational Efficiency, dan Technological Adoptions. However, most studies have not employed standardized measurement frameworks, particularly in the context of SMEs in developing countries. This review identifies a gap in the literature regarding green performance measurement, which can serve as a foundation for developing more contextual and applicable evaluation models for the SME sector. The findings are expected to contribute to the development of more effective and sustainable GSCM implementation strategies and policies.
THE INFLUENCE OF LIVE STREAMING AND PRICE DISCOUNT ON IMPULSE BUYING AMONG TIKTOK SHOP USERS THROUGH POSITIVE EMOTION AS AN INTERVENING VARIABLE
In the era of globalization, technology and the internet are developing very rapidly. So the internet plays an important role as a means of entertainment, information sources, social media, and business. As the use of social media and digital interactions increases, a new form of online commerce known as social commerce has emerged. This research aim to determine and analyze the effect of live streaming and price discounts on impulse buying in TikTok Shop users through positive emotions as an intervening variable. This research uses primary data obtained through distributing the questionnaires to 150 respondents. The respondents are TikTok Shop users who are over 17 years old and reside in the Greater Jakarta area. This research uses PLS-SEM analysis, which consist of a measurement model (outer model), a structural model (inner model), and a model goodness-of-fit test (model fit). The results of this research show that live streaming and price discounts positive influence impulse buying in TikTok Shop users both directly and indirectly through positive emotions and the variable that has the most dominant influence on impulse buying through positive emotions is price discount.
THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA
The purpose of this study is to investigate whether or not Generation Z Surabaya Roblox users' interest in purchasing virtual items is influenced by hedonic motives, social values, and functional values. Quantitative methods based on an associative research design are used in this study. The 156 subjects included in this research were selected using a non-probability selection method. Data was collected by a questionnaire, and it was analyzed using multiple linear regression. Hedonic motivation, social values, and functional values all have a favorable and substantial influence on repurchase intention simultaneously, according to the study. Functional value has a favorable and substantial effect on repurchase intention. The influence of societal values on repurchase intention is favorable and substantial. In a favorable and statistically significant way, hedonic motivation influences the desire to repurchase intention.
ANALYSIS OF DETERMINANTS OF THE ENVIRONMENTAL QUALITY INDEX IN SIX PROVINCES OF JAVA ISLAND
Environmental quality is an important indicator that reflects the sustainability of ecosystems and the welfare of communities in a region. The Environmental Quality Index (EQI) provides a quantitative measure of environmental quality in an area over a given period, derived from the Water Quality Index (WQI), Air Quality Index (AQI), Land Quality Index (LQI), and Marine Water Quality Index (MWQI). To date, Java Island has consistently had the lowest LQI among Indonesian islands. This study was conducted to determine the effect of access to proper drinking water, access to adequate sanitation, population density, land transportation, and the number of large and medium industries on the Environmental Quality Index (EQI) in 6 provinces on the island of Java from 2016 to 2024 using panel data regression analysis with the Fixed Effect Model (FEM) approach and Granger causality testing with 54 observations. The study found that access to safe drinking water, access to proper sanitation, population density, and the number of industries significantly affected the EQI. Land transportation did not have a significant effect on the EQI. Based on the Granger causality test, there was a reciprocal relationship between several independent variables and the EQI.
EQI, safe drinking water, proper sanitation, population density, and number of industries.
ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION?
This study aimed to assess the impact of attitudes toward Korean and Indonesian celebrities, perceived behavioral control, and subjective norms on consumers’ purchase intentions. This research employs a closed-ended online questionnaire to investigate the factors influencing purchase intentions for products endorsed by both Korean and Indonesian celebrities. A total of 323 respondents who had purchased products endorsed by both Korean and Indonesian celebrities within the last three months filled in the questionnaire. To ensure data relevance, a purposive sampling technique was employed, enabling authors to select participants with relevant experiences who could provide meaningful insights into the research objectives. After a thorough review, 46 responses were excluded because they did not meet the established eligibility criteria, resulting in 287 valid responses for further analysis. These data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software. Findings obtained in this study confirmed that all variables significantly and positively affect purchase intentions, with attitudes toward Korean celebrities exhibiting a more substantial influence than those toward Indonesian counterparts, thereby underscoring the decisive role of Korean celebrity endorsements in shaping consumer behavior.
FACTORS THAT INFLUENCE GENERATION Z'S FINANCIAL BEHAVIOR
Financial behavior for some individuals is currently a problem, especially for some groups in generation Z. This is because amidst increasingly rapid technological developments, of course there will be a change in behavior related to their financial behavior. The aim of this research is to analyze the influence of financial literacy, self control, financial attitudes and income on the financial behavior of generation Z in Indramayu City. The analytical method in this research uses quantitative primary data. The test stages carried out include the research instrument test (validity and reliability test), classical assumption test, multiple regression analysis, F test, T test, and coefficient of determination test (R2). Data collection was carried out by distributing online questionnaires via Google Forms and there were 140 respondents. The sampling technique used was simple random sampling. Testing tools using SPSS software. The results of this research show that the variables financial literacy, self control, financial attitudes, and income simultaneously influence the financial behavior of generation Z in Indramayu City. The variables financial literacy, self control, financial attitude, and income partially influence the financial behavior of generation Z in Inramayu City, and the variable that most dominantly influences the financial behavior of generation Z in Indramayu City is the financial attitude variable.
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OPTIMIZING DIGITAL MARKETING FOR MSMEs THROUGH CREATIVE DESIGN AND VISUAL BRANDING OF PALIMA FOODS
The digital transformation of the marketing landscape presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) seeking to expand reach and enhance competitiveness. This literature-based research analyzes the integration of creative design and visual branding as an innovative digital marketing strategy, assessing its impact on increasing brand awareness and strengthening MSME market identity. Creative design shapes initial perceptions, while visual branding builds a consistent narrative and differentiates businesses. Leveraging digital platforms, the synergy between design creativity and visual coherence expands exposure, stimulates interaction, and builds emotional connections. Literature analysis indicates MSMEs strategically integrating these elements are better positioned for visibility, customer loyalty, and a strengthened competitive position. This study contributes to existing scholarship by offering a comprehensive analysis of the synergistic integration of creative design and visual branding as a strategic innovation for MSMEs, a dimension often underexplored in favor of individual components or broader digital strategies. The research emphasizes design-based innovation as vital for MSME sustainability. The implications are twofold: theoretically, it enriches literature by highlighting the critical role of visual integration; practically, it provides a vital guide for MSMEs to reframe visual branding as a strategic investment, ultimately enhancing competitiveness and fostering sustainable consumer loyalty.
CHATIME’S DIGITAL MARKETING, PROMOTION, AND EWOM IMPACT ON THE ROLE OF PURCHASING INTEREST AS A MEDIATOR IN IMPROVING PURCHASE DECISION
Encouraging consumer purchasing interest is an important phase in the marketing process because product competition is tightening and providing easy access to information and excellent services, particularly in the ready-to-drink beverage market. The goal of this study is to investigate and evaluate the role of purchasing interest in mediating the impact of digital marketing, promotion, and electronic word-of-mouth on Chatime purchasing decisions in Pondok Cina, Depok. Primary data from 210 respondent questionnaires was analyzed quantitatively. SmartPLS performs multivariate analysis using the Structural Equation Model approach. In addition to demonstrating the mediating role of purchasing interest and the importance of marketing using digital channels, promotion, and electronic word of mouth in driving purchasing decisions; the study's findings explain strategies for driving purchasing decisions in increasingly competitive beverage shops.
INNOVATIVE WORK BEHAVIOUR OF GENERATION Z EMPLOYEES IN CIKARANG
In today's employment, Generation Z has taken centre stage in almost every industry. Examining the effects of information sharing, employee engagement, and transformational leadership on the creative work practices of Generation Z employees in Cikarang was the goal of this study. A sample of 320 respondents was obtained by distributing questionnaires to Generation Z employees in the area using an associative design and quantitative approaches. The results showed that knowledge sharing, employee engagement, and transformational leadership all had a favourable impact on the creative work practices of Cikarang's Generation Z workforce.
PUBLIC SAVINGS AT PT. BANK NTT (PERSERO) MAIN BRANCH KUPANG AND THE FACTORS AFFECTING THEM
The formulation of the problem in this study is (1) Whether the interest rate, inflation rate, and Regional Minimum Wage have a partial effect on the community's savings at PT. Bank NTT (Persero) Kupang Main Branch Unit?; (2) How do interest rates, inflation and regional minimum wages affect the level of public savings at PT. Bank NTT (Persero) Kupang Main Branch Unit? The purpose of this study is to analyze the influence of interest rates, inflation rates, and regional minimum wages on the amount of savings, both partially and simultaneously. The analysis technique used is quantitative analysis using a multiple linear regression model. In this study, the smallest square regression approach (Ordinary Least Square) was also used. The results of this analysis show that simultaneously: interest rates, inflation rates, and regional minimum wages have a significant effect on savings. Meanwhile, partially, interest rates have a significant positive effect on savings, while inflation and the regional minimum wage have a negative but significant effect. The value of the determination coefficient was 0.115 which indicates that 15.5% of the variation in savings can be explained by all three variables, while the remaining 84.5% is influenced by other factors outside the model. The researcher suggested that Bank NTT needs to strengthen the innovation of savings products and digital financial services in order to be able to increase public fund collection.
WORK STRESS AS A MEDIATOR OF WORKLOAD, WORK ENVIRONMENT, AND TURNOVER INTENTION IN GENERATION Z EMPLOYEES
Turnover intention is the tendency of employees to leave their jobs voluntarily. This study aims to analyze the role of work stress in mediating workload and work environment on turnover intention in Generation Z employees in Jakarta. The sample in this study is Generation Z workers who have worked for at least 6 months in various business sectors in Jakarta, especially technology, creative, and banking. The results show that workload and work environment have a significant effect on work stress; Workload has a significant positive effect on turnover intention, while the work environment has a significant negative effect. Work stress has been proven to play a role as an intervening variable. The results of the study provide novelty about the phenomenon of generation, characteristics of Generation Z who are more sensitive to stress, workload and work environment. The main contribution of this research is to enrich research related to employees from Gen Z, provide a theoretical basis for who Gen Z is in the workplace and identify factors that influence Gen Z's job retention and loyalty, which are different from previous generations.
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE
The increasingly rapid advances in technology and the internet have influenced various human activities and activities, including electronic commerce or e-commerce transactions. This research aims to determine and analyze the direct and indirect influence of brand awareness, brand image, and e-service quality on decisions through purchasing intention in Lazada e-commerce. This research uses primary data obtained from an online questionnaire in the form of a Google form, which was distributed to 150 respondents. Respondents are Lazada e-commerce users who are over 17 years old and live in the Jabodetabek area. This research uses PLS-SEM analysis, which consists of a measurement model (outer model), a structural model (inner model), and a model goodness-of-fit test (model fit). The results of this research show that brand awareness, brand image, and e-service quality have a direct and indirect influence on purchasing decisions through purchase intention in Lazada e-commerce.
DO RELIGIOSITY AND ANIMOSITY MATTER? THE ROLE OF BRAND LOYALTY IN SHAPING REPURCHASE INTENTION DURING F&B BOYCOTTS
This study develops and tests a repurchase intention model under boycott conditions for multinational Food and Beverage (F&B) franchise brands in Indonesia by examining the differential roles of religiosity and consumer animosity, with brand loyalty as a mediating mechanism. Addressing boycott literature that mainly emphasizes boycott or protest intention, this study shifts attention to repurchase behaviour under boycott pressure and empirically distinguishes value-based religiosity from politically driven animosity within a Theory of Planned Behavior framework. Data were collected through a cross-sectional online survey of 425 Indonesian consumers who had previously purchased boycotted F&B brands and were analysed using PLS-SEM. The results show that brand loyalty strongly predicts repurchase intention while consumer animosity negatively affects brand loyalty and repurchase intention, with a significant indirect effect through brand loyalty, indicating partial mediation. In contrast, religiosity has no significant effect on either brand loyalty or repurchase intention. The model explains substantial variance in repurchase intention but limited variance in brand loyalty. Managerially, multinational F&B brands should reinforce loyalty through transparent communication, localized engagement, and targeted relationship programs while actively managing animosity triggering narratives during boycott episodes in the Indonesian market.
ECONOMIC TRANSFORMATION AND ENERGY CONSUMPTION TO REDUCE CARBON EMISSIONS TOWARDS INDONESIA'S SDGS
Indonesia’s carbon dioxide emissions continue to rise despite its emission reduction commitments, highlighting a gap between policy and implementation. The country’s reliance on fossil fuels, limited penetration of renewable energy, and the varied effects of foreign direct investment and industrialization highlight the importance of empirical analysis of the key drivers of emissions. This study strengthens the ARDL-based empirical evidence on the nexus among FDI, industrialization, energy consumption, and carbon emissions in Indonesia by incorporating the Environmental Kuznets Curve (EKC), the Pollution Haven Hypothesis, the Energy–Emissions Nexus Theory, and the Sustainable Development Theory. Using annual data from 1984 to 2023, the analysis evaluates the impacts of foreign direct investment, manufacturing value added, oil consumption, coal consumption, and low-carbon energy use on carbon dioxide emissions in both the short and long run. The results indicate that foreign direct investment initially increases emissions but has an insignificant adverse effect in the long run. Industrialization, oil, and coal consumption significantly raise emissions in both periods, while low-carbon energy consumption reduces emissions only in the long run. These findings suggest that Indonesia’s clean energy transition requires more substantial policy commitment, greater green investment, and improved industrial efficiency to achieve sustainable decarbonization.