THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE. eb [Internet]. 2025 Dec. 31 [cited 2026 Feb. 20];30(3):421-36. Available from: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/18