THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA. eb [Internet]. 2026 Apr. 27 [cited 2026 Apr. 28];31(1):76-89. Available from: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/178