“THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE”. Jurnal Ilmiah Ekonomi Bisnis 30, no. 3 (December 31, 2025): 421–436. Accessed February 20, 2026. https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/18.