“THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA”. Jurnal Ilmiah Ekonomi Bisnis, vol. 31, no. 1, Apr. 2026, pp. 76-89, https://doi.org/10.35760/eb.2026.v31i1.178.