THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND E-SERVICE QUALITY ON PURCHASING DECISIONS IN LAZADA E-COMMERCE THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE. Jurnal Ilmiah Ekonomi Bisnis, [S. l.], v. 30, n. 3, p. 421–436, 2025. DOI: 10.35760/eb.2025.v30i3.18. Disponível em: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/18. Acesso em: 22 feb. 2026.