ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION?. Jurnal Ilmiah Ekonomi Bisnis, [S. l.], v. 31, n. 1, p. 1–22, 2026. DOI: 10.35760/eb.2026.v31i1.126. Disponível em: https://ejournal.gunadarma.ac.id/index.php/ekbis/article/view/126. Acesso em: 11 apr. 2026.