Raharjo, A. et al. 2026. PRICE DISCOUNT VERSUS FREE SHIPPING: COMPARING PROMOTIONAL EFFECTIVENESS AMONG GENERATION Z TIKTOK SHOP USERS. Jurnal Ilmiah Ekonomi Bisnis. 31, 2 (Jul. 2026), 124–140. DOI:https://doi.org/10.35760/eb.2026.v31i2.521.