WEDDING ORGANIZER MARKETING COMMUNICATION STRATEGY @NGANTENAN.YUK THROUGH INSTAGRAM SOCIAL MEDIA

Khalifah Althaf Naufaliza Repinda Putra
AKMRTV Jakarta
Indonesia
Noviawan Rasyid Ohorella
Magister Ilmu Komunikasi Universitas Gunadarma
Indonesia
Edy Prihantoro
Magister Ilmu Komunikasi Universitas Gunadarma
Indonesia
DOI: http://dx.doi.org/10.35760/dimedcom.2022.v1i2.7421
Abstract
This study aims to determine the marketing communication strategy of Wedding Organizer @Ngantenan.Yuk through Instagram social media. With the Instagram social media Wedding Organizer @Ngantenan. Let's do marketing and promotion. Marketing and advancements made by Wedding Organizer @Ngantenan.Yuk are posting photos and videos of client weddings and information about weddings through Instagram. The research method used in this study is a qualitative descriptive method. Primary data is from information obtained from interviews with several informants. In comparison, secondary data is in the form of data obtained from books and other sources. The theory used in scientific writing research is New Media. Data collection techniques used are observation, interviews, and documentation. Based on the research results, the marketing communication strategy carried out by the Wedding Organizer @Ngantenan.Yuk was considered very good and appropriate. The marketing communication strategy carried out by Wedding Organizer @Ngantenan.Yuk is through Instagram social media by posting photos and videos of the client's wedding. Therefore, Wedding Organizer @Ngantenan.Yuk utilizes Instagram social media as a promotional tool to create the desired target. The advice that researchers can give is to be more consistent in marketing their services on the Wedding Organizer Instagram account @Ngantenan.Yuk to attract the attention of clients and face competition from other Wedding Organizers.
Keywords
Marketing Communications; Wedding Organizer; Social media; Instagram
References

Aprilya, T. (2017). Strategi Komunikasi Pemasaran Melalui Instagran dalam Meningkatkan Kepercayaam Customer di Samarinda. EJournal Ilmu Komunikasi, 5(1), 13–23.

Arikunto, S. (2016). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta.

Firmansyah, A. (2020). Komunikasi pemasaran. Qiara Media.

Giantika, G. G., & Sitasi, C. (2019). Strategy Pemanfaatan Instagram Sebagai Media Komunikasi Dan Penjualan Fashion Muslim Online (Studi Deskriptif Kualitatif Akun Instagram@ zilohijab). Jurnal Komunikasi, 10(2), 169–175.

Jesslyn, J., & Winduwati, S. (2021). Pemanfaatan Media Sosial Instagram Pada Online Shop@ ivoree. id dalam Memasarkan Produk. Prologia, 5(1), 135–141.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (B. Sabran, Ed.; Edisi 13 J). Erlangga.

Moleong, L. J. (2007). Metodologi Penelitian Kualitatif. PT Remaja Rosda Karya.

Priansa, D. J. (2017). Komunikasi Pemasaran Terpadu: Pada Era Media Sosial. Pustaka Setia.

Rahman, I. A., & Panuju, R. (2017). STRATEGI KOMUNIKASI PEMASARAN PRODUK FAIR N PINK MELALUI MEDIA SOSIAL INSTAGRAM. Jurnal Wacana, 16(2), 214–224.

Reza, Faisal. (2016). Strategi Promosi Penjualan Online Lazada.co.id. Jurnal Kajian Komunikasi, 4(1), 63–74.

Shimp, T. A. (2007). Promosi & Aspek Tambahan Komunikasi Pemasaran Terpadu (Jilid I Ed). Erlangga.

Soefijanto, T. A., & Idris, I. K. (2012). Integrated Marketing Communications: Komunikasi Pemasaran di Indonesia. PT. Gramedia Pustaka Utama.

Information
PDF
409 times PDF : 331 times
Article Tools
Indexing metadata
How to cite item
About Us

Journal of Digital Media Communication
ISSN 2985-5756

This journal is published periodically two times a year (June and December) by Bagian Publikasi Universitas Gunadarma. Journal of Digital Media Communication is a means of publication for communication studies development. The area of research, theoretical thinking, and studies includes but not limited to DIGITAL TOURISM, CYBER PUBLIC RELATION, NEW MEDIA , DIGITAL MARKETING, DIGITAL MEDIA, DIGITAL LEARNING & EDUCATION.Info lainnya...

People
Policies
Contact Us