EXPRESSIVE ADAPTATION IN LOCALIZATION OF ENGLISH E-COMMERCE APPLICATION’S ACCOUNT PAGE INTO BAHASA INDONESIA

Abstract

This is a research on how expressive adaptation, the level of expressive adaptation, and
the sentence type of expressive adaptation in the localization of e -commerce
application’s account page. The method used in this study is qualitative method. This
study aims to describe the expressive adaptation, the level of expressive adaptation, and
the sentence type of expressive adaptation in the localization of e -commerce
application’s account page. The result shows that the expressive adaptation composes
38% of all localization, the level of expressive adaptation is mostly in the level of word,
and the sentence type of expressive adaptation is mostly in imperative sentence.