INVESTIGATING THE DETERMINANTS OF GREEN SUPPLY CHAIN MANAGEMENT VALUE CREATION FOR DESIGN SERVICE SUCCESS (The Case of Taiwan High-tech Industry)

Dessy Dwiyanti, Yichen Lin

Abstract

Future competition advantage will be about business partnership team in terms
ofdesign service industry to obtain sufficient resources and knowledge. To do so,
a good supply chain management is inevitable, and by incorporating the green
issue into new product development. The green design has increasingly considered
as systematic methodfor companies to reduce the environmental impact of their
products and processes while simultaneously cutting costs and increasing product
marketability. The present research proposes conceptualframework related to
green supply chain management value creation to improve design service
performance through several critical condition factors and critical abilityfactors.
This research has adequate sample size for Structural Equation Model analysis
through AMOS software. The results successfully construct business process
synchronization and supply-demand element realignment as a critical condition
factors in the context of green SCM area and several ability factors as a critical
ability dimension. This paper also approved the hypothesis that green supply chain
management value creation has positively influence design service performance.
The results also cont ributes several new insight for academic as well as practical
implication.

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