THE EFFECT OF MERRY RIANA YOUTUBE CHANNEL ON THE EPISODE “SMARTNESS ALONE IS NOT ENOUGH FOR YOU TO BE SUCCESSFUL” ON STUDENT LEARNING MOTIVATION
AKMRTV Jakarta (Akademi Komunikasi Media Radio dan Televisi)
Indonesia
Gunadarma University
Indonesia
Dian Nusantara University
Indonesia
Abstract
The development of this technology eventually led to a more creative audio-visual era. The era of social media that is increasingly dominant makes the needs of users or internet users meet their information needs and search for information to satisfy these needs, which can be obtained and fulfilled audio and visually through YouTube. Content creators have the opportunity to be able to attract audience segmentation with lots of videos uploaded on their YouTube channel accounts. This study aims to determine how much influence Merry Riana's YouTube channel shows on the episode "smartness alone is not enough for you to be successful" on student learning motivation. The theory used in this research is the cognitive-behavioral theory, where this theory explains the pattern of human behavior. In this theory, individuals tend to form their conceptions which will directly influence their behavior. This study uses quantitative methods by distributing questionnaires to 100 student respondents from Gunadarma University. The analysis technique used is simple linear regression analysis. Respondents are students who have watched Merry Riana's video in the episode "smartness alone is not enough for you to be successful." The results of this study stated that the magnitude of the influence of Merry Riana's YouTube channel on the episode "change difficult to success" on student learning motivation was 56.8%. Based on these results, the hypothesis in this study was accepted with an explanation that there was an influence from Merry Riana's YouTube channel shows on the episode "smartness alone is not enough for you to be successful" on student learning motivation.
Keywords
References
Azwar, S. (2007). Research Methods. Pustaka Pelajar.
Dahono, Y. (2021). Data: Ini Media Sosial Paling Populer di Indonesia 2020-2021. Beritasatu.Com. https://www.beritasatu.com/digital/733355/data- ini- media-sosial-paling-populer- di-indonesia-20202021
Dalyono, M. (2009). Educational Psychology. Rineka Cipta.
Eriyawati, A., Mayasari, & Ramdhani, M. (2020). The Influence of Atta Halilintar Youtube on Motivation for Students. Journal of Da’wah and Communication, 5(2).
Hakim, R. M., & Fatoni, A. (2020). Influence of Youtube Social Media Exposure and Intersocial Interaction on Teenage Girls Imitation Behavior (Case Study Video Clip Blackpink-Ddu Du Ddu Du). Scientific Journal of Scriptura, 10(1).
Hamzah, U. B. (2011). Theory of Motivation and Its Measurement Analysis in the Field of Education. PT. Earth Literature.
Hootsuite. (2020). Indonesian Digital Report 2020. Hootsuite (We Are Social). https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2020/
Indarsih, M., & Pangestu, D. (2021). Utilization of the Youtube Platform as a Learning Media in Improving Student Creativity at Bina Sarana Informatics University. JOURNAL OF FARM CHAMPION, 6(3), 43– 52.
Marta, Rustono Farady William, D. M. (2016). Study of Marketing Media Exposure Through Instagram Posts on Brand Equity of Sumoboo Customers! (Explanative Analysis on the #WTFoodies Food Blogger Community). Journal of Communication, 8(1), 68–82.
Maulana, J. (2021). The Influence of Vlog Content on Youtube on the Formation of Social Attitudes of Communication Science Students, Islamic University of Borneo MUTAKALLIMIN; Journal of Communication Science, 4(1).
Mukhid, A. (2009). SELF-EFFICACY (Perspectives on Social Cognitive Theory and Its Implications for Education). TARDIS: Journal of Islamic Education, 4(1).
Pambudi, R. D. (2021). PEMANFAATAN YOUTUBE SEBAGAI MEDIA PEMBELAJARAN PADA MASA PANDEMI COVID-19. EQUILIBRIA PENDIDIKAN Jurnal Ilmiah Pendidikan Ekonomi, 6(2), 57–64.
Prihartanta, W. (2015). Motivation Theories. Adabiya Journal, 1(83).
Rini, E. M., & Imran, A. I. (2017). The Effect of Exposure to Traveling Channel Impressions on Youtube on Subscribers’ Travel Interest in Indonesia. E-Proceeding of Management, 4(1), 939.
Sardiman, A. (2010). Teaching and Learning Interaction and Motivation. Rajawali Press.
Setiadi, E. F., Azmi, A., & Indrawadi, J. (2019). Youtube as a Millennial Generation Learning Source. Journal of Civic Education, 2(4), 313–323.
Sundawa, Y. A., & Trigartanti, W. (2018). Content Creator Phenomenon in the Digital Age. Proceedings of Public Relations, Wave 2 of Academic Year 2017-2018.
Tinambunan, T. M., & Siahaan, C. (2022). Utilization of Youtube as a Mass Communication Media Among Students MUTAKALLIMIN; Journal of Communication Science, 5(1).
