THE ROLE OF SOCIAL MEDIA ALGORITHMS IN SHAPING AND  CONFLICT RESOLUTION

Rido Dominggus Latuheru; Hafied Cangara

doi:10.35760/dimedcom.2024.v3i1.11681

THE ROLE OF SOCIAL MEDIA ALGORITHMS IN SHAPING AND CONFLICT RESOLUTION

Rido Dominggus Latuheru
Communication Studies Program FISIP Indonesian Christian University Maluku
Indonesia

Hafied Cangara
Department of Communication Studies, Faculty of Social and Political Sciences, Hasanuddin University.
Indonesia

DOI: http://dx.doi.org/10.35760/dimedcom.2024.v3i1.11681

Abstract

This research aims to explore the dual role of social media algorithms in conflict formation and resolution. Using a systematic literature review method, this research analyses how algorithms can amplify polarization and spread misinformation, as well as their potential to be leveraged in mitigating conflict and promoting constructive dialogue. The results show that algorithms designed to maximise user engagement often contribute to conflict escalation through the formation of "filter bubbles" and the spread of misinformation. However, recent research has also revealed the potential of algorithms, if designed with ethical and social principles in mind, to be instrumental in early conflict detection and the promotion of dialogue across groups. This study highlights the implications of these findings for technology companies, policymakers, and civil society, and emphasises the need for an interdisciplinary approach, proactive regulation, and increased digital literacy in addressing algorithm challenges. In conclusion, social media algorithms are flexible tools, and their impact depends on the values, principles, and goals embedded in their design. A holistic and collaborative approach is needed to harness the potential of algorithms in mitigating conflict while minimising their role in deepening social divisions.

Keywords

social media algorithms; conflict resolution; polarisation; misinformation; algorithm ethics

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